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ACHAC collection, 1880-ca. 1975

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ACHAC collection
Series V. Printed ephemera, ca. 1900-ca. 1975 234 items and 5 albums
Series V.B. Collecting card albums, ca. 1920-ca. 1975 5 album(s)
These albums were issued by chocolate and cigarette companies to hold promotional series of collecting cards or stickers featuring colonial imagery, which were distributed in packets of their products. Many such albums had both propagandistic and advertising components. The French albums, when completed, could be returned to the company in exchange for prizes and gifts listed either within the albums or on the backs of the cards themselves. The German album offers no such gifts and seems to be more purely propagandistic.
All of the albums are individually cataloged in the repository's online catalog; please refer to these records for extensive descriptions.
26 Chocolat Pupier (Firm) L'Afrique : album d'images / édité par le Chocolat Pupier. [S.l.] : Chocolat Pupier, [between 1920 and 1939] 1 album (252 photomechanical prints) : photogravure, color; 32 x 25 cm.; prints 7 x 5 cm.
The collecting cards in this series feature maps and images of explorers and military heroes, portrayals of indigenous peoples, military scenes, occupations and agricultural work, architecture, and landscapes. Labeled sections concentrate on the explorers of French Africa; Algeria, Morocco, and Tunisia; French West Africa; the French Mandates (Togo and Cameroon); French Equatorial Africa (including Djibouti and the Comoros); Madagascar; the English, Italian, Spanish and Portuguese possessions; Belgian Congo, Liberia and Egypt.
27 Chocolat Suchard (Firm), La France pittoresque / éditée par le Chocolat Suchard. [Paris?] : Chocolat Suchard, [ca. 1930] 1 album (300 photomechanical prints) : photogravure, b&w; 24 x 32 cm., prints 10.5 x 6 cm.
The few cards collected in this copy show touristic views of France, French Africa, Indochina, French Guiana, and the French colonies in India, the Pacific, and the West Indies. The images concentrate on city, village and port scenes as well as views of indigenous peoples, architecture and landscapes. The cards bear captions and short descriptions of the images on their verso, along with a brief list of prizes available.
28 Chocolat Cémoi (Firm), L'Afrique équatoriale / édité par le Chocolat Cémoi, Grenoble. [Grenoble? : Chocolat Cémoi], [193-] 1 album (240 photomechanical prints) : relief halftone, color; 28 x 21 cm., prints 7.5 x 5 cm.
Series title: Historique des Colonies françaises ; no. 5. A text written for children gives the history of the French exploration and control of French Equatorial Africa, covering Gabon, Moyen Congo (Congo (Brazzaville)), Oubangui-Chari (Central African Republic) and Chad. The stickers are divided into 24 series, A through Y [lacking W], each series reveals ten examples of classic colonial imagery, covering such topics as explorers and soldiers; vernacular and colonial architecture; trains, bridges and roads; birds, mammals, and reptiles; logging; portrayals of indigenous Africans; fishing, hunting, agriculture, crafts and weaving; dancing and drumming; flowers and plants; export products (cotton, ivory, palm oil, latex, sesame); livestock; insects; forests and waterfalls; river views; mining, ports and industry; boats and boating.
29 Deutsche Kolonien, Dresden : Cigaretten-Bilderdienst, 1936 1 album (270 photomechanical prints) : offset lithograph, color; 25 x 35 cm., prints 5 x 6.5 cm.
This cigarette card series and album commemorate the German colonial empire lost as a consequence of World War I, well before the publication of this Nazi-era album. Articles, accompanied by maps and portraits of notable German colonial heroes, cover the establishment of the German colonial empire in Africa, Asia and the Pacific. The remaining pages contain color collecting cards pasted onto full-page black and white lithographed illustrations of colonial scenes, offering multiple glimpses of scenery, architecture, military action, indigenous peoples, artifacts, wildlife, and agricultural products of the various colonies. One loose collecting card (no. 197) from this series may be seen in Box 5, Folder 58. The folder contains other examples of German cigarette cards as well.
30 Casino (Firm), Voyage autour du monde. Afrique. Lyon : Volumétrix, [between 1965 and 1975] 1 album (250 photomechanical prints) : offset lithograph, color; 32 x 25 cm., prints 6 x 6 cm.
The album presents a fictional narrative following two children, Jojo and Louisette, as they travel through the post-independence continent of Africa, for which the many collecting card images serve as illustrative snapshots. The travels move generally clockwise around the continent, with the longest sections devoted to Chad, Kenya, Madagascar, South Africa, Congo-Léopoldville (Congo (Democratic Republic), Congo (Brazzaville), Côte d'Ivoire, Morocco and Algeria. Library's copy contains 247 stickers, and lacks pages 1, 2, 53, 54, 55, and 56. Missing images: 9, 22 and 109.

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