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ACHAC collection, 1880-ca. 1975

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ACHAC collection
Series V. Printed ephemera, ca. 1900-ca. 1975 234 items and 5 albums
This series contains a wide variety of printed ephemera, including advertising and collecting cards (for cigarettes, chocolate and other consumer products), stickers, tickets, book jackets, maximum cards, first day covers, illustrated menus, school notebook covers, and contest reply cards. Of particular interest are the advertising and collecting cards, reproduced by several printing processes including chromolithography and offset lithography, and which are characterized by vividly colored designs featuring images of individual colonies, indigenous peoples, and colonial conquest. The series also features five examples of collecting card albums into which these cards could be assembled, which were produced by the same companies for further promotion of their products.
The series is arranged in three subseries: V.A. Advertising cards, badges, stickers and tickets, ca. 1900-1957; V.B. Advertising card albums, ca. 1920-ca. 1975; V.C. Other assorted printed ephemera, ca. 1950-1960.
Series V.A. Advertising cards, badges, stickers and tickets, ca. 1900-1957 151 items
Consists primarily of collectible cards and stickers given away with products. All cards are undated; publication information has been omitted from this finding aid.
box folder
5 51 Au bon Marché, Arrivée d'une mission; Les présents 2 advertising cards : chromolithographs; 12 x 8 cm.
Cards depict the arrival of a military mission offering gifts to African warriors.
5 52 C. Beriot; Protez-Delâtre; Casiez Bourgeois; Duroyon & Ramette, [Chicory cards] 4 advertising cards : chromolithographs; 7 x 11 cm.
Depictions of a military assault on a Hova fort; a Tuareg; a Zouave; and an African woman trying to prevent the departure of her white lover.
5 53 Chocolat de Guyenne; Chocolat express Grondard; Chocolat parisien, [Chocolate cards] 3 advertising cards : chromolithographs;11 x 7 cm. and smaller
Depictions of Tirailleurs sénégalais, a zouave, and a European colonial soldier.
5 54 Épicerie parisienne H. Provost; Au Gagne-petit; Crème express Ch. Jux, [Store advertising cards] 3 advertising cards : chromolithographs; 9 x 11 cm. and smaller
Caricatures of Africans in European dress, and one view of camels in Egypt.
5 55 Société générale des cirages français; La Kabiline, [Wax & Dye cards] 2 advertising cards : chromolithographs; 11 x 7 cm. and smaller
Depictions of a "Goum arabe" (Arab war party) and of a Tunisian hat weaver.
5 56 Naja Tabac d'Orient; Marokko; Huile d'arachide, [Tobacco and peanut oil advertisements] 3 advertisements : chromolithograph, lithograph, offset lithograph, color; 16 x 7 cm.
Advertisements show an African man in fez carrying an oversize packet of cigarettes; a man in Zouave uniform smoking a cigar; and a caricatured African maid holding a bottle of peanut oil.
5 57 Journée de l'Armée d'Afrique et des Troupes coloniales; Journée nationale des tuberculeux, [Paper badges] 3 badges : chromolithographs; 7 cm. and smaller
Designed to be fastened to clothing, the badges bear portraits of African and European soldiers; one badge still has part of its tricolor ribbon attached.
5 58 Troupes coloniales, [Recruitment and military instruction cards] 6 cards : line block, lithographs, offset lithographs, some color; 15 x 10 cm. and smaller
Cards show military and exotic scenes with maps of the French African and Indochinese colonies; a recruitment card for the Troupes coloniales; and two cards from "L'école du soldat" show a stick-figure soldier performing military drill commands and positions.
5 59 Eckstein Halpaus, Dresden; Waldorf-Astoria, Das Reichsheer und seine Tradition; Deutsche Kolonien [Cigarette cards] 4 collecting cards : offset lithographs, color; 6 x 5 cm.
Cigarette cards depict actions of the Reichsheer (Imperial German Army) in the German African colonies.
5 60 Biscuits Pernot, Tirailleurs algériens en reconnaisance; Cafrerie, construction d'une hutte 2 collecting cards : chromolithographs; 12 x 9 cm.
Cards show a military scene and Africans constructing a hut.
5 61 Établissements Jacquemaire, [Blécao and Blédine collecting cards] 6 collecting cards : chromolithographs, offset lithographs, color; 7 x 11 cm. and smaller
Cards for the beverages Blécao and Blédine show cartoon-like exotic scenes, mainly of the Near East, including views of camels.
5 62 Chocolaterie d'Aiguebelle, [Chocolate cards] 12 collecting cards : chromolithographs; 10 x 14 cm.
Cards depict French military and conquest scenes; one card shows a map of the Sahara marked with the French spheres of influence. (The "Chocolaterie d'Aiguebelle" is possibly associated with the Abbaye d'Aiguebelle, a Cistercian abbey in Grignan, France.)
5 63 Chocolat Louit; Tapioca Louit, [Chocolate and tapioca cards] 3 collecting cards : chromolithographs, lithograph, color; 11 x 7 cm. and smaller
Cards depict a colony (Madagascar), a military surrender, and an 18th century Frenchman being served at table by a monkey.
5 64 Chocolat Poulain, [Chocolate cards] 8 collecting cards : chromolithographs; 11 x 7 cm. and smaller
Cards from several series depict unusual tropical plants, the military surrender of Abd-el-Kader, and a card describing Trinidad.
5 65 Chocolat Suchard, [Chocolate cards] 6 collecting cards : chromolithograph, offset lithographs, b&w, some color; 10 x 6 cm.
Cards depict people of the French colonies, with one chromolithograph card depicting Dahomey (Benin).
5 66 Chocolat Touraine, [Chocolate cards] 2 collecting cards : chromolithographs; 7 x 13 cm.
Cards commemorate Galiéni and Livingstone.
5 67 Compagnie Liebig, Insectes du Congo nuisibles à l'agriculture 6 collecting cards : offset lithographs, color; 7 x 11 cm.
Cards illustrate agricultural pests, and show scenes of African field-workers.
5 68 [Compagnie Liebig], Véritable extrait de viande Liebig [Collecting cards] 15 collecting cards : chromolithographs; 7 x 11 cm.
Cards depict scenes of various French colonies, especially Madagascar, with one card showing mouth ornaments worn by African and Eskimo women.
5 69 Produits du Lion noir, Colonies françaises 17 collecting cards : offset lithographs, color ; 9 x 14 cm.
Set of cards, each dedicated to a single French colony: the recto shows a map, people and scenes, while the verso bears a short description of the colony.
5 70 [Collecting cards] 5 collecting cards : chromolithographs; 11 x 8 cm. and smaller
Depictions of soldiers; women processing sugar cane in Martinique; a vanilla worker; and a card describing Côte d'Ivoire. No advertisers identified.
5 71 Vin de Frileuse Grand'mere Frileuse ; Papa Frileuse ; Maman Frileuse ; Mademoiselle Frileuse ; Bébé Frileuse 5 collecting cards : lithographs, color; 9 x 6 cm.
Cards depict cartoon African family members.
5 72 Vin de Frileuse, [Card game] 19 playing cards : lithographs, color; 9 x 6 cm.
Card game depicting the origins of the tonic beverage Vin de Frileuse. Seller's inventory titles as "Jeu de 7 familles."
5 73 Chocolat d'Aiguebelle; Chocolat Cémoi, Sénégal Spahi; Antilope cheval 2 stickers : 8 x 5 cm. or smaller
Stickers show a "Spahi sénégalais" and an antelope hunt.
5 74 Engagez-vous, rengagez-vous dans les Troupes coloniales; Bataillon sénégalais de Tombouctou; Centenaire des Troupes africaines, 1857-1957 4 stickers : 8 x 8 cm. and smaller
French military propaganda and enlistment stickers.
5 75 Exposition nationale coloniale, Marseille, 1922 4 stickers on one sheet : 14 x 6 cm.
Four conjoined stickers depict people of the colonies.
5 76 Rubantex, Stock service à votre service 2 stickers on one backing : 12 x 7 cm.
Stickers depict a caricatured African bellman, bearing high-heeled shoes on a tray.
5 77 Exposition coloniale internationale, Paris, 1931 3 items.
Entry tickets and pass, including one ticket to a fantasia.
Series V.B. Collecting card albums, ca. 1920-ca. 1975 5 album(s)
These albums were issued by chocolate and cigarette companies to hold promotional series of collecting cards or stickers featuring colonial imagery, which were distributed in packets of their products. Many such albums had both propagandistic and advertising components. The French albums, when completed, could be returned to the company in exchange for prizes and gifts listed either within the albums or on the backs of the cards themselves. The German album offers no such gifts and seems to be more purely propagandistic.
All of the albums are individually cataloged in the repository's online catalog; please refer to these records for extensive descriptions.
26 Chocolat Pupier (Firm) L'Afrique : album d'images / édité par le Chocolat Pupier. [S.l.] : Chocolat Pupier, [between 1920 and 1939] 1 album (252 photomechanical prints) : photogravure, color; 32 x 25 cm.; prints 7 x 5 cm.
The collecting cards in this series feature maps and images of explorers and military heroes, portrayals of indigenous peoples, military scenes, occupations and agricultural work, architecture, and landscapes. Labeled sections concentrate on the explorers of French Africa; Algeria, Morocco, and Tunisia; French West Africa; the French Mandates (Togo and Cameroon); French Equatorial Africa (including Djibouti and the Comoros); Madagascar; the English, Italian, Spanish and Portuguese possessions; Belgian Congo, Liberia and Egypt.
27 Chocolat Suchard (Firm), La France pittoresque / éditée par le Chocolat Suchard. [Paris?] : Chocolat Suchard, [ca. 1930] 1 album (300 photomechanical prints) : photogravure, b&w; 24 x 32 cm., prints 10.5 x 6 cm.
The few cards collected in this copy show touristic views of France, French Africa, Indochina, French Guiana, and the French colonies in India, the Pacific, and the West Indies. The images concentrate on city, village and port scenes as well as views of indigenous peoples, architecture and landscapes. The cards bear captions and short descriptions of the images on their verso, along with a brief list of prizes available.
28 Chocolat Cémoi (Firm), L'Afrique équatoriale / édité par le Chocolat Cémoi, Grenoble. [Grenoble? : Chocolat Cémoi], [193-] 1 album (240 photomechanical prints) : relief halftone, color; 28 x 21 cm., prints 7.5 x 5 cm.
Series title: Historique des Colonies françaises ; no. 5. A text written for children gives the history of the French exploration and control of French Equatorial Africa, covering Gabon, Moyen Congo (Congo (Brazzaville)), Oubangui-Chari (Central African Republic) and Chad. The stickers are divided into 24 series, A through Y [lacking W], each series reveals ten examples of classic colonial imagery, covering such topics as explorers and soldiers; vernacular and colonial architecture; trains, bridges and roads; birds, mammals, and reptiles; logging; portrayals of indigenous Africans; fishing, hunting, agriculture, crafts and weaving; dancing and drumming; flowers and plants; export products (cotton, ivory, palm oil, latex, sesame); livestock; insects; forests and waterfalls; river views; mining, ports and industry; boats and boating.
29 Deutsche Kolonien, Dresden : Cigaretten-Bilderdienst, 1936 1 album (270 photomechanical prints) : offset lithograph, color; 25 x 35 cm., prints 5 x 6.5 cm.
This cigarette card series and album commemorate the German colonial empire lost as a consequence of World War I, well before the publication of this Nazi-era album. Articles, accompanied by maps and portraits of notable German colonial heroes, cover the establishment of the German colonial empire in Africa, Asia and the Pacific. The remaining pages contain color collecting cards pasted onto full-page black and white lithographed illustrations of colonial scenes, offering multiple glimpses of scenery, architecture, military action, indigenous peoples, artifacts, wildlife, and agricultural products of the various colonies. One loose collecting card (no. 197) from this series may be seen in Box 5, Folder 58. The folder contains other examples of German cigarette cards as well.
30 Casino (Firm), Voyage autour du monde. Afrique. Lyon : Volumétrix, [between 1965 and 1975] 1 album (250 photomechanical prints) : offset lithograph, color; 32 x 25 cm., prints 6 x 6 cm.
The album presents a fictional narrative following two children, Jojo and Louisette, as they travel through the post-independence continent of Africa, for which the many collecting card images serve as illustrative snapshots. The travels move generally clockwise around the continent, with the longest sections devoted to Chad, Kenya, Madagascar, South Africa, Congo-Léopoldville (Congo (Democratic Republic), Congo (Brazzaville), Côte d'Ivoire, Morocco and Algeria. Library's copy contains 247 stickers, and lacks pages 1, 2, 53, 54, 55, and 56. Missing images: 9, 22 and 109.
Series V.C. Other assorted printed ephemera, ca. 1950-1960 83 items
Assorted printed items, including book jackets, cards, stickers, brochures, advertisements, and menus.
box folder
25 1 [Book jackets] 3 book jackets: 20 x 49 cm. and smaller
Jackets for the following three books: Augarde, Jacques, Tabor (Éditions France-Empire); Tharaud, Jerôme and Jean, La randonnée de Samba Diouf and Marrakech ou les seigneurs de l'Atlas (Plon).
25 2 Maroc 1 brochure : 21 x 63 cm., folded 21 x 13 cm.
Tourist and recruitment brochure prepared by the Troupes du Maroc. Features photographs of Morocco's landscapes and architectural highlights, illustrations, and a map.
25 3 Bayle, Luc M. [Marie]; La vache qui rit, Les découvertes : [Buvards publicitaires] 9 items : 21 x 14 cm.
Includes nine of a series of 10 "buvards publicitaires" (advertisements printed on blotting papers) of which number 1 is missing. The explorations and campaigns of Dumont d'Urville, Jacques Cartier, Savorgnan de Brazza, Francis Garnier, Jean Charcot, Magellan, Marco Polo, René Caillé, and Bougainville are recounted, always with reference to "La vache qui rit" cheese.
25 4 [Buvards publicitaires] : Other 21 items : 16 x 26 cm. and smaller.
Assorted "buvards publicitaires" (advertisements printed on blotting papers) with images featuring Subsaharan and North Africans, often caricatured, and tropical or colonial scenes. Advertisers and products: Aspro (aspirin); Aufra, Produits Négro and Noyama (leather polish); bananas; Zoulou Powder (wash powder); Mabiscotte (rusks); Coco Oriental (beverage); Amora (mustard); Chocolats Poulain and Chocorêve (chocolate); Petit Négro (underwear); Teinture Ideale (dye); Cafés Familistère and Cafés Famy (coffee); Rhum Chauvet (rum); Vorstenlanden and Marokko (tobacco).
See Box 5, Folder 55 (Ephemera: Advertisements) for the Marokko image on a smaller-format card.
25 5 Maximaphiles Français, Cartes maximum, 1952 7 postcards : 11 x 15 cm.
Stamped and postmarked "cartes maximum" from West Africa and the Belgian Congo. In each case the stamp image matches the postcard image, as required for "cartes maximum." Sponsored by Plasmarine and Ionyl (tonics).
25 6 Premier jour d'émission: First day covers, 1952-1960 20 first day covers : 9 x 17 cm.
Stamped and postmarked "first day cover" pictorial envelopes from throughout the French colonies. Edited by the Fédération des Sociétés philatéliques françaises.
25 7 Confiserie Fausta, [Flag stickers of the world's nations] 1 sheet of stickerson paper backing : 24.5 x 28.5 cm.
One side of the sheet bears 62 stickers of flags out of a possible 68. The other bears two stickers and also features a political map of the world, ca. 1920's or 1930's.
25 8 Irriera, R. J. [Roger], [Illustrated menus] [S.l.] : Cie. de Navigation Mixte, before 1955 7 menus : lithograph, color; 21 x 33 cm.
Menus for a passenger ship feature striking renderings of North Africans "d'après dessin de R. J. Irriera." Menus dated 1954 and 1955; illustrations likely created well before that date.
For other examples of Roger Irriera's work, see posters Touggourt and Le sud algérien.
25 9 [Price list, illustrated bag] 2 items : 23 x 15 cm and smaller
One shopping bag illustrated with a poor African boy, and one price list illustrated with a North African caïd, or chieftain. Advertisers: La Tour (soap); Dulcine (salad oil); Le Caïd, Établissements P. Ombre (coffee).
25 10 Protège-cahiers [Notebook covers] 8 items : 25 x 36 cm. and smaller
These "protège-cahiers," or notebook covers, bear advertisements destined for schoolchildren and their parents; some contain caricatures of Africans. Subjects depicted include the French Empire, North Africa, Martinique, dances of the Antilles, and chocolate. Advertisers: Sadol and Produit Flambo (cleaning supplies), Au Nègre (laundry supplies), Sirop Jacquet (cough syrup), Duquesne (rum), and Edith (eau de cologne).
25 11 Reply cards 2 items : 14 x 28 cm. and smaller
Two large-format cards with separable reply cards: one advertising an intestinal medication (Carbo-Combrosmol, by Laboratoires Stelvia) and the other a military recruitment card (Engagez-vous, rengagez vous dans les Troupes coloniales).
25 12 Monsavon, Qui est-ce? Jeu Monsavon: Les bâtisseurs de l'Empire français 2 cards : 13 x 16 cm.
Cards with separable reply cards, for participating in a contest sponsored by Monsavon (skin care products). Cards represent Père Charles de Foucauld, missionary in the Sahara, and one other person.
For further images of Foucauld, see also Series I: Postcards, People - Missionaries in North Africa (Box 4, Folder 27).

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