The series contains the original negatives, contact sheets, film rolls, and videotapes
produced over the course of Ruscha's twelve shoots of Sunset Boulevard made between 1966
and 2001, as well as corresponding documentation. It also contains the production
materials for Every Building on the Sunset Strip and his
1995 portfolio his portfolio Sunset Strip 1965/1995,
produced with the art dealer and gallerist Patrick Painter. Materials pertaining to the
book range from early test materials, such as Jerry McMillan's 1965 preliminary contact
prints and mock-ups, to the finished book. Included are Ruscha's mock-ups, and
maquettes, proofs, press pulls, and proof and final copies of the book, and a record
book containing lists of expenses for shooting and printing, as well as lists of books
both gifted and sold. The later portfolio is represented by negatives and prints used
for selecting the final images or test shots, "scratched" (i.e. altered) negatives and
prints, and a small amount of documentation pertaining to the project.
Arrangement
Arranged in two subseries: Series I.A. Shoots and Series I.B. Projects.
Series I.A. Shoots, 1965-2010
Series I.A. contains materials pertaining to Ruscha's documentation of Sunset
Boulevard between 1966 and 2001. The twelve shoots made during these years covered the
twenty-five mile length of Sunset Boulevard and included both sides of the street,
which Ruscha shot using a motorized camera mounted on a tripod in the bed of his
pickup truck. This subseries contains the original negatives and contact sheets from
the 1966, 1976, and 1998 shoots, and from the seven shoots made between 1973 and 1997
(excluding 1976). The negatives from each of these shoots were spliced together into
large rolls, one per shoot, and positive rolls were created by Foto-Kem in 2010. The
2000 and 2001 shoots are present as videotapes. Most of the documentation files
include such materials as photocopies of notes from the spiral-bound shootings
notebooks, photocopies of original roll notes, and Foto-Kem materials such as cue and
footage sheets and invoices.
Arrangement
Arranged chronologically by shoot date. See Series I.B. for Jerry McMillan's test
1965 shoot of Sunset Boulevard.
1966 June 11 shooting session, 1965-1966
box
folder
1
1
Negatives, 1966 June 11
Forty-four bundles of 13-frame negative strips (Ilford Fine Grain Panchromatic
(FP3) film)comprising 513 strips (6,373 frames). The strips numbered in their
lower left corners. Written on wrapper: Original "Sunset Strip" negs. / Book.
box
2*
16 x 20 inch contact sheets, 1966
Forty-five contact sheets, most containing 12 strips of 13 frames, and
corresponding to the negatives above (includes one duplicate of print 399-410),
and one cut contact sheet of two rows. Strip numbers are written on left edges;
additional codes are written on lower right edges; occasional annotations and
markings are on individual frames. Labels on upper right corner of versos read:
Edward Ruscha Photo-documentation of Sunset Blvd. - 1966; and include fill-in
spaces for subject, proof sheet number, and negative numbers.
box
folder
7
1
Documentation, 1965-1966
Four pages of photocopies from Record book, 1966-1972 (Box 17, Folder 6)
including three pages of expense notes for first shoot probably prior to June 11,
1966 (approach abandoned), and between June 11 and September 24, 1966; and one
page of notes containing film loading instructions.
1973 July 1 shooting session, 1973-2010
box
item
3
FN1
Negative film reel, 1973 July 1
1 x 35 mm, 8 perf. created from 36 rolls of film; 907 feet of film.
box
item
4
FP1
Positive film reel, 2010
box
folder
7
2
Documentation, 1973-2010
Also includes masking tape pieces with roll information, unused film ends, and
paper film wrapper.
1974 July 14 shooting session, 1974-2010
box
item
3
FN2
Negative film reel, 1974 July 14
1 x 35 mm, 8 perf. created from 40 rolls of film; 1,069 feet of film.
box
item
4
FP2
Positive film reel, 2010
box
folder
7
3
Documentation, 1973-2010
Also includes unused film end and paper film wrapper.
1975 August 3 and 24 shooting sessions, 1975-2010
box
item
3
FN3
Negative film reel, 1975 August 3-1975 August
24
1 x35 mm., 8 perf created from 45 rolls of film; 1121 feet of film.
box
item
4
FP3
Positive film reel, 2010
box
folder
7
4
Documentation, 1975-2010
Includes two black-and-white photographs by Paul Ruscha of Ed Ruscha and crew
taken during the August 3 shoot. Annotations on versos: Danny Kwan (driver) in
Ed's maroon Datsun pick-up, Ed Ruscha (photographer) and Bryan Heath (camera
assistant). Photo by Paul Ruscha Aug. 3, 1975; and: Ed Ruscha with Nikon-F w/motor
drive (250 frame back). Photo: Paul Ruscha / August 3, 1975.
1976 August 22 shooting session, 1976
box
folder
1
2
Negatives
Fifteen bundles of 13 frame negative strips of Ilford Fine Grain (FP4) film
corresponding to contact sheets listed below. Strips numbered in lower left
corners.
box
folder
8*
1
Contact sheets
Fifteen 16 x 20 inch contact sheets corresponding to negatives listed above.
Sheets are numbered on lower left corners and have annotations on individual
frames; versos are numbered on lower right corner and dated in center. Yellow
sticky notes on some sheets point to frames printed, possibly for 1995 Patrick
Painter portfolio project. Written on original box: Photos taken Aug. 22, 1976 /
16 x 20 Sunset Strip contacts (and negs). Nb: no negatives in box.
box
folder
7
5
Documentation
1985 August 22 shooting session, 1985-2010
box
item
3
FN4
Negative film reel, 1985 August 22
1 x 35 mm, 8 perf. created from 32 rolls of film; 791 feet of film.
box
item
4
FP4
Positive film reel, 2010
Made by Foto-Kem.
box
folder
7
6
Documentation, 1985-2010
1990 September 8 shooting session, 1990-2010
box
item
5
FN5
Negative film reel, 1990 September 8
1 x 35 mm, 8 perf. created from 25 rolls of film; 753 feet of film.
box
item
6
FP5
Positive film reel, 2010
Made by Foto-Kem.
box
folder
7
7
Documentation, 1990-2010
Also includes two film wrappers and photocopies of three loose notes found inside
1973-1990 project notebook, and Foto-Kem plastic wrapper.
1995 August 20 and 21 shooting sessions, 1995-2010
box
item
5
FN6
Negative film reel, 1995 August 20-1995 August
21
1 x 35 mm, 8 perf. created from 31 rolls of film; 964 feet of film.
box
item
6
FP6
Positive film reel, 2010
Made by Foto-Kem.
box
item
9
V1
Photo documentation of Sunset Blvd., 1995 August 20
1 video 8 tape. Includes list of credits on paper insert of video tape case.
Video of the filming process taken by Ruscha's son Eddie.
box
folder
7
8
Project notebook, 1995 August 20-21
Red spiral-bound notebook. Written on front cover: Sunset Blvd. (and other
streets) photography notebook / Sunday, Aug. 1995 and Monday, Aug. 21, 1995.
7
9
Documentation, 1995-2010
Also includes a 12-page typed script for the shoot; hand-written notes on two
large yellow sticky notes; photocopies of two loose notes from the green project
notebook; and a one page photocopy from a film (motion picture) lab directory.
1997 September 14 - September 16 shooting sessions, 1997-2010
box
item
5
FN7
Film negative reel, 1997 September 14-1997 September
16
1 x 35 mm., 8 perf. film reel; 1038 feet of film.
box
item
6
FP7
Film positive reel, 2010
Made by Foto-Kem.
box
folder
7
10
Project notebook, 1997 September 14-1997 September
16
Blue spiral-bound notebook. Cover reads: 1997 Sept. 14, 15, 16th / Sunset Blvd. /
Driver: Shane Gufogg / Photographer: Gary Regester / Film changer: Paul Ruscha /
I.D.ographer: Eddie Ruscha.
7
11
Documentation, 1997
Also includes one note hand-written by Ed Ruscha in marker with annotations in
darker marker by Paul Ruscha; and one sheet of printed roll notes.
1998 August 9 shooting session, 1998
box
10
Negatives
Eighteen bundles each containing between 11 and 22 strips of 13 frame Ilford FP4
Plus Safety film negatives corresponding to the contact sheets below, plus seven
small strips of extra negatives (2-6 frames each). Strips numbered in lower left
corners; some annotations on film and on sticky notes.
box
folder
8*
2
Contact sheets
Thirty 16 x 20 inch contact sheets corresponding to negatives above, 11 rows by
13 frames; and one 20 x 8 1/2 inch sheet containing seven rows. Annotations
written on negatives. Written on original box: Sunset Blvd. - Aug. 9, 1998.
box
folder
7
12
Documentation, 1998
Includes one hand-written note by Ed Ruscha regarding shoot expenses; one typed
to-do list with hand-written note added by Paul Ruscha; and one hand-drawn
schedule [not filled in].
2000 December 17 shooting session, 2000
box
item
9
V2
Sunset Blvd.: Crescent Heights east to Gower, north side of
street,
1 VHS cassette tape. Material extracted from V4, possibly for a screening
copy.
9
V3
Vertical image with display i.d. info, projected
horizontally,
1VHS cassette tape. Material extracted from V4, possibly for a screening
copy.
9
V4
Sunset Blvd. shot on Mini DVs
4 mini DV tapes of 4. Material found on V2 and V3 was extracted from this
original set of tapes.
2001 June 24 shooting session, 2001
box
item
11
D1
Sunset Strip 2001
Six CDs of 6.
box
item
9
V5
Sunset Blvd. 2001
Two VHS cassette tapes of 2. Copies of V6.
9
V6
Sunset Blvd., 24 June 2001
Four mini DV tapes of 4.
Shootings materials, 1970-1990, undated
box
folder
7
13
Production notebook, 1973-1990
Green spiral-bound notebook containing notes written by Ed Ruscha, Paul Ruscha,
Susan Haller, Bryan Heath, and Eddie Ruscha. Written on cover: Motorized
photographs Sunset Blvd. and other L.A. streets. Includes two loose notebook pages
for 1973 July 1 shoot, and four loose sheets of notes and diagrams.
7
14
Los Angeles - Orange Counties Popular Street
Atlas, 1970
"Thomas Guide." Note on yellow sticky note from Ed Ruscha on page 52.
7
15
Truck specs, circa 1987-1989
Note and diagram on matt board, made by Ed Ruscha in black marker, reads: Ford "E
Super Duty" chassis / Ford E350 chassis w/van added / Made by Goshen Coach / 3 or
4 windows / These slide open for camera [arrow to window diagram].
7
16
Sunset Boulevard. cross streets, not after 1994
List of cross streets on both sides of Sunset Blvd., starting at Pacific Coast
Highway and traveling east.
7
17
Signs, undated
Matt board scraps containing the numbers 1 to 30.
7
18
Miscellaneous materials, undated
Includes film ends and a negative strip enclosure.
box
folder
12
1
Schematic map for shooting times, undated
Hand-drawn map showing timings along route and location of sun.
Series I.B. Projects, 1965-1997, undated
Series I.B. contains materials pertaining to two projects that came out of Ruscha's
photographic documentation of Sunset Boulevard: his 1966 book Every Building on the Sunset Strip and the portfolio Sunset Strip 1965/1995 produced with Patrick Painter.
The self-published Every Building on the Sunset Strip
was Ruscha's fourth photographic art book. It was originally published in an edition
of 1,000 copies; a second edition of 5,000 copies was published in 1971. The accordion
fold book, which opens to a 27 foot length, contains two continous panoramas of the
one-and-a-half miles of Sunset Strip, arranged in sequential order with street numbers
and cross streets indicated along their lengths. The north side of the thoroughfare
runs across the top of the page, while the south side is printed in mirror image along
the bottom of the page. The wide expanse of white page between them becomes, in
effect, the street along which the viewer "drives."
Materials pertaining to the book range from early test materials, such as Jerry
McMillan's 1965 preliminary contact prints and mock-ups, to the finished book.
Included are Ruscha's mock-ups and maquettes, proofs, press pulls, and proof and final
copies of the book, as well as a record book containing lists of expensese for
shooting and printing, and lists of books both gifted and sold.
In 1995 the art dealer and gallerist Patrick Painter produced a series of six gelatin
silver photographs selected from Ruscha's 1965 images of Sunset Boulevard, in an
edition of 25 sets. Ruscha reworked the negatives of the images chosen from Every Building on the Sunset Strip, cutting them and
painting directly on them, in order to produce prints that have the appearance of
faded or poorly-processed black-and-white film. Included in the archive are negatives
and prints used for selecting the final images or test shots, "scratched" (i.e.
altered) negatives and prints, and a small amount of documentation pertaining to the
project.
Arrangement
Arranged chronologically by date of project.
Every Building on the Sunset
Strip, 1965-1966, undated
The 27-foot length of the accordion-folded Every Building on
the Sunset Strip affords the viewer two continuous photographic views of
the mile and a half section of this landmark stretch of Sunset Boulevard, one for
each side of one of the city's most famous thoroughfares.
box
13, 14*
Jerry McMillan Sunset Strip shooting, probably 1965
box
folder
13
1
Contact prints
Includes twelve 2 1/4 inch full or partial proof sheets, seven of which have
glassine overlays with frame numbers and street numbers; and seven cut-ups from
the proof sheets. Originally housed in envelope labeled: Jerry McMillan / Sunset
Strip Shooting / c.1965.
box
folder
14*
1
Diazotype mock-up of images,
Images from individual 2 1/4 inch contact prints taped together; some
annotations, such as numbering sequence or address, on individual images. Images
correspond to Jerry McMillan contact prints. RESTRICTED PENDING CONSERVATION
ASSESSMENT AND TREATMENT.
box
13, 15
First documentation, original Sunset Boulevard test, probably 1965
Originally housed in box labeled: RC proofs of first documentation. Original
Sunset Blvd. test - negs and proofs.
box
folder
15
1
Negatives,
132 six frame strips of negatives, plus a few shorter strips. Sleeves numbered
1-20; A/B; and C/D. Strips numbered in lower left corners; some annotations on
film and on sticky notes. Images correspond to contact sheets below.
box
folder
13
2
Contact sheets,
Forty-five 8 x 10 inch contact sheets (six frames by six rows), numbered 1-2
and A-C. There are duplicate numbers of most sheets, although composition and
notes may vary. Production notes in the hand of Paul Ruscha are written on the
side of the sheets. Images correspond to negatives above.
box
13, 15-16
Original Sunset Strip tests, 1966
Annotation on envelope.
box
folder
13
3
Contact sheets
Nineteen contact sheets from 35mm. Ilford Fine grain Panchromatic film.
Numbered on versos 1-20; lacking number 2. Annotations on versos of twelve of
the sheets regarding lens, aperture, f-stop, driving speed, snap f.p.s.,
distance covered, and cross streets.
box
13, 15-16
Maquettes, 1966
box
13, 15
8275-8625 and 8400 Sunset Blvd.
box
folder
13
4
Prints,
Three prints of maquette, numbered 100; 120; and 133.
box
folder
15
2
Negatives,
Three 8 x 10 inch negatives.
box
16
Enlarged maquette,
One enlarged negative (9 1/2 x 14 inches) containing two strips of two or
three frames.
box
folder
17
1
Film roll tapes with notes, 1966
Thirty-three pieces of masking tape used to secure film rolls with notes
including roll numbers and comments on quality of roll. Five pieces of tape have
bits of blank film attached. Originally housed in box labeled: Original Sunset
Blvd. test - negs and proofs.
17
2
Paste-up sample and contact sheets, 1966
7715 Sunset Blvd. (New York Life building). Not used in book - outside of area
depicted. Includes a cut contact sheet with a two-frame cut-up from the sheet; a
single frame cut-up from an unidentified contact sheet; a paste-up made using the
cut frames, two prints of the paste-up, and an annotated envelope.
box
14*, 18, 18**-20**
Mock-ups, 1965-1966
box
folder
14*
2-3
Jerry McMillan's mock-up, probably 1965
One mock-up for each side of the street, made of 2 1/4 inch contact prints
glued and taped to paper. The mock-up for the north side consists of 15 strips;
the south side consists of 12 strips (each strip is 10 1/2 x 25 inches long or
smaller). RESTRICTED PENDING CONSERVATION ASSESSMENT AND TREATMENT.
14*
4
Ed Ruscha's mock-up, probably 1965
Consists of 35 mm contact prints taped to paper, with one side of the street
above the other, running in two long strips (in four two-part sections, each
circa 7 x 24 1/2" long when folded). RESTRICTED PENDING CONSERVATION ASSESSMENT
AND TREATMENT.
box
folder
17
3
Photograph of mock-up displayed on studio wall, 1965
Four-part joined panorama.
17
4
Mock-up for book cover, 1966
17
5
Mock-ups for title page, 1966
Envelope containing materials from Vernon Simpson Typographers. Includes
newspaper clipping for Ruscha's books offered by Heavy Industry
Publications.
box
18**-20**
Framed mock-ups, 1966
Three framed mock-ups with Ed Ruscha's notes.
box
21, 22*
Proofs, 1966
box
21
Negatives used for proofs
Eleven bundles of 16-frame negative strips (Ilford Fine Grain Panchromatic
(FP3) film) comprising 63 strips (1023 frames). Note around wrappers: These film
strips have not been id'd but may have proofs in this box...If none are found,
make a set. Match street, date, etc. if possible.
box
22*
15 x 24 inch contact sheet proofs
Eleven sheets on matt paper, number of strips per sheet varies from two to ten
strips; 16 frames per strip. Annotations on borders and individual frames.
Sheets numbered on versos. Note on black envelope: 1966 Sunset Blvd. / Proofs
and negs / In this black envelope: Proofs; 16 frames ea. strip / Negatives are
banded.
flatfile
1**-3**
Press pulls, 1966
Three press pulls (originally framed for exhibition).
box
folder
17
6
Record book, 1966-1972
Contains lists of expenses for shooting and printing, and lists of books gifted
and sold. Also includes two loose invoices from printers.
17
7-9
Every Building on the Sunset
Strip, 1966
First edition.
17
7
Proof copies
Two copies of inside fold, lacking covers.
17
8
Annotated copy
With inscription by Ed Ruscha and film frame numbers and other notes about
proofs. Annotations on cover have been erased, but are still visible.
17
9
Complete copy in silver presentation case
17
10
Note from Ed Levine and Ellen Morris, undated
Regarding their purchase of a "short" copy of the first edition and describing it
as compared to the rest of the run and the later edition.
Sunset Strip 1965/1995, 1965-1997
In 1995 the art dealer and gallerist Patrick Painter produced a series of six
gelatin silver photographs selected from Ruscha's 1965 images of Sunset Boulevard in
an edition of 25 sets. Ruscha reworked the negatives of the images chosen from
Every Building on the Sunset Strip, cutting them
and painting directly on them, in order to produce prints that have the appearance
of faded or poorly-processed black-and-white film.
box
folder
23
1
Patrick Painter file, 1994-1996
Includes contractual letter from Patrick Painter; list of Painter Editions;
handwritten notes by Paul and Ed Ruscha, and a tear sheet for the edition's
advertisement that appeared in the December 1995 issue of Flash Art.
Seven scratched 4 x 5 test negatives with a small padded envelope bearing a
note in Paul Ruscha's hand.
24
2
Unscratched and scratched negatives, 1997
Ten 4 x 5 negatives (eight scratched, two unscratched).
box
23
Prints, photographed 1965, printed
1995
23
Test prints
23
2
5 x 6 inch prints,
Four contact prints of Schwab's Pharmacy with annotations on versos.
23
3
6 x 8 inch test prints
Twenty-four prints of various locations. Numbered on versos. One image of the
Gaiety Delicatessen bears a sticky note in the hand of Paul Ruscha.
23
4
8 x 10 inch prints
Nine prints including six prints of Gazzarri's Supper Club and three prints
of Schwab's Pharmacy. The prints are annotated or numbered on their rectos
and/or versos.
23
5
11 x 14 inch prints
Thirty-one enlarged test prints. Variously annotated on their versos: Aug.
22, 1976; Sunset Strip; Test; 1966. Five versos bear Edward Ruscha proof sheet
stickers. Establishments depicted include: Ah Fong's and Greenblatt's
Delicatessen; Schwab's Pharmacy, Cyrano's; the Cock and Bull; Filthy McNasty's
and Turner's Liquor; Old World Restaurant; Whiskey-A-Go-Go; Liquor Locker; and
various billboards.
23
Scratched prints
23
6
6 x 8 inch prints
Three scratched contact prints of Gazzarri's Supper Club, annotated in the
negative.
The series contains materials pertaining to Ruscha's documentation of Hollywood
Boulevard between 1973 and 2004. The four shoots (1973, 2002, 2003 and 2004) covered
twelve miles of the thoroughfare and included both the north and south sides of the
street. Included here are the original 1973 still images as well as the later images
shot on still film and video. Documentation pertaining to the original shoot is also
included.
In 2005 the German publisher and master printer, Gerhard Steidl, published Then & Now: Hollywood Boulevard 1973-2004, as both a
limited edition portfolio and as a trade book. In these works Ruscha's original 1973
images run parallel to their 2004 versions, recording the changes that had occurred to
the thoroughfare over three decades. As with Every Building on
the Sunset Strip, the images of the north side of the boulevard run along the
top of the sheet or page, while those of the south side of the boulevard run inverted
along its bottom edge. Included are the production materials for the project, ranging
from index prints, initial layouts, proof sheets, and dummies, to examples of the final
products. Documentation includes maps, street name and numbering systems, image sequence
lists, and memos on working and production procedures.
Arrangement
Arranged in two subseries: II.A. Shoots and II.B. Then & Now.
Series II.A. Shoots, 1973-2004
The subseries contains materials pertaining to Ruscha's documentation of Hollywood
Boulevard between 1973 and 2004 (shot in 1973, 2002, 2003 and 2004). The 2003 shoot
was video documentation made in preparation for the 2004 shoot, which was recorded in
color for the portfolio and book project Then & Now:
Hollywood Boulevard 1973-2004.
Shoot documentation includes maps of the shooting route, a drawing of the shoot
slate; and notes photocopied from the green spiral-bound production notebook in Series
I.A (Box 7 , Folder 13).
Arrangement
Arranged chronologically by shoot date.
box
25-27, 30-33
1973 July 8 shooting session, 1973-2003
box
25
Negatives, 1973 July 8
335 strips of 13 frame negative strips of Ilford Fine Grain (FP4) film
corresponding to 28 of the contact sheets listed below.
box
26*
Contact sheets, 1973
Twenty-nine contact sheets of twelve rows corresponding to negatives above;
includes an extra sheet for rolls 97-108. The print of negative number 277-288 is
missing. Strips are numbered on either left or right edge; some annotations are
found on individual frames or in blank frames regarding roll numbers, beginnings
and endings. Labels in center of versos read: Edward Ruscha / Hollywood Blvd. /
July 8, 1966; and include a space for the proof sheet number.
box
item
27, 31-32
D2-D4, D7
CDs, original images 1973, CDs made
2003
box
item
27
D2
North side, four blocks
1 CD of 1. Written on disc: Hollywood Blvd. / 7, 8, 73 / July 8, 1973 / N /
side 4 blks / 78 frms.
27
D3
North side, first test strip
1 CD of 1. Stiched together. PSD files. Written on liner: Comps, corrs, flats /
This is the first test strip from July 8, 1973 / Backup only - not print
worthy.
27
D4
North side from McCadden east to Hudson; south side from Wilcox west to
McCadden
1 CD of 1 (2 copies). Written on liner: Created by Jessica Nesmith for Ed
Ruscha Jn [?] '03. Written on pink sticky note: Stiched [sic] stills PSD.
Written on yellow sticky note: Ed's copy. Written on CD: 1973 Hollywood Blvd. /
North and south sides / McCadden to Wilcox / Edited and cropped / Jn [?]
'03.
box
item
31-32
D7
North and south sides
55 CDs of 55.
box
folder
30
1
Documentation
Includes a map of the shooting route made from photocopied Thomas Guide maps and extra photocopied maps; a drawing of the shoot
slate; and eight pages of notes photocopied from the green spiral-bound production
notebook in Series I.A (Box 7 , Folder 13).
box
33
Index prints
Fifty-five index prints corresponding to CDs above. Date stamp on sheets:
2002/08/16.
box
item
27
D5
2002 August 16 shooting session, 2002-2003
North and south sides, original images 2002; CD made 2003. 1 CD of 1 (2 copies).
Written on liner: Created by Jessica Nesmith for Ed Ruscha. Written on disc: 2002
Hollywod Blvd. / North & south sides / McCadden to Wilcox / Edited and cropped /
Jn [?] '03. Written on pink sticky note on copy 2: Stiched [sic] together stills.
PSD.
box
30, 34
2003 April 27-2003 April 30
box
34
Video tapes 2003 April 27-2003 April 28
34
V9
VHS tapes 2003 April 27
2 tapes of 2.
34
V10
Mini DVs 2003 April 27-2003 April
28
5 tapes of 5. Written on liner of tape 1: Laurel N - EN / S / Hillhurst.
Written on liner of tape 2: South ss Hillhurst W - to / Kings Road back / Ns
Kings road to ___. Nothing on liners of tapes 3-5.
box
folder
30
2
Schematic drawing for shoot
Drawing labeled: Summer Solstice shoot / June 21. Also includes a manila envelope
with notes and Gary Regester's contact information.
box
35
2004 June 5-2004 June 10
35
FP8
Positive film reel
Reel made from 44 rolls of film. 6.4 miles; 1,629 feet.
35
FP9
"Final days" shoot
Circa 2,00 feet [?]. Label on original canister reads: Final days shoot / Taken
to Germany for reference.
box
folder
30
3
Shootings materials
box
36-38
Negatives
35 mm. negatives in five-frame strips, organized by street address [?] and roll
number.
Digital archive 2003
21 CDs of 21; two original sets and one use set.
box
item
27
D6
Copy 1
Lacking disc 20 (jewel case is present, but empty).
box
item
28
D6
Copy 2
box
item
29
D6
Use copy
box
item
34
V8
Hollywood Blvd - Noah 29 Palms
One mini DV. Written on label: Garhard [sic] Steidl / 5 min / Hollywood Blvd / 1
[?] Noah 29 Palms
Series II.B. Then & Now, 1973-2005
In 2005 the German publisher and master printer, Gerhard Steidl, published Then & Now: Hollywood Boulevard 1973-2004, as both a
limited edition portfolio of 142 photographic prints and as a trade book. In these
works Ruscha's original 1973 images run parallel to their 2004 versions, recording the
changes that had occurred to the thoroughfare over three decades. As with Every Building on the Sunset Strip, the images of the north
side of the boulevard run along the top of the sheet or page, while those of the south
side of the boulevard run inverted along its bottom.
This subseries contains the production materials for the project, ranging from index
prints, initial layouts, proof sheets, and dummies, to examples of the final products.
Documentation includes maps, street name and numbering systems, image sequence lists,
and memos on working and production procedures. Unlike its predecessor, Every Building on the Sunset Strip, wherein cars and
pedestrians are frequently chopped off and facades unmatched, as if one is moving
along the street too fast to capture the wholeness of any one object, the images in
Then & Now are stringently and seamlessly
matched, and retouched as needed. The documentation addresses the issues surrounding
the difficulties of producing this image justification.
Arrangement
Arranged topically.
box
27, 31
Production materials, 1973-2003
box
item
34
C1
Black-and-white montage, original images 1973, tape made
2003
One DDS3 Dat tape. Written on liner: 25 Ruscha - Then
& Now / 16.12.03 / Zwischensicherung des schwarz-weiß montagen
(1973) / stand 16.12. [03].
box
item
27
DVD1
DVDs 2003 February 25-26; 2003 March
27
3 DVDs of 3 (data discs). Zwischensicherung (temporary back-up).
box
39-43
Production data and documentation, 1973-2005, undated
box
folder
39
1
Shoot notes, 1973
Five pages of photocopied notes and diagrams from the green spiral-bound project
notebook (Box 7, F13), regarding shooting set-up, film loading, and so forth for
the 1973 shoot.
39
2
Notes for reshooting Hollywood Bloulevard, 2003
Regarding the 2003 and possibly 2004 shoots.
39
3-4
Maps, undated
39
3
Hand-drawn maps and notes
Includes maps of segments of Hollywood Boulevard showing cross streets or
street numbers, and some roll notes.
39
4
Thomas Guide maps
Map of Hollywood Boulevard made of pages photocopied from a Thomas Guide and pieced together, and additional
photocopied pages.
39
5
Street names and numbering system, circa 2003
39
6
Sequence lists, undated
Sequences of film negatives (rolls, strips and frames).
39
7-9
Index prints, 2004-2005
Thumbnails of TIFFs.
39
7
North side of street, 2004-2005
39
8
South side of street, 2004-2005
39
9
Crosss streets and rolls, 2004
39
10
Working processes and production procedures, circa 2003-circa 2004
Memos and examples from Gustav Steidel and Jonas Wettre to Ed and Paul Ruscha
regarding working and production processes.
39
11
Production data, circa 2004
Includes film and digital file specs, production notes by Jonas Wettre, e-mail
notes from Ed Ruscha, and color copies of sample book pages.
box
39-40
Digital files, 2003-2004
box
folder
40
1-3
Indices 2003
box
folder
39
12
Notes, 2003-2004
39
13
Book design and edition notes, 2003, undated
Notes and diagrams on book and box design from Gerhard Steidl. Includes
hand-written roll list.
39
14
Press proof notes, 2003
39
15
Correspondence, 2003-2005
Notes sent (e-mails and faxes) between Steidl Verlag and Ruscha's studio.
box
40-43
Printouts with production notes, 2003-2004
Printouts for Then & Now from various stages
of production with production notes regarding layout, image problems, and so
forth.
box
41
1
box
42
2
box
folder
43
1-5
3
Also includes enlarged maps of Hollywood Boulevard and sample vinyl lettering
for title.
43
1
Printouts with maps
43
2
North and south side examples
43
3
Individual frames and montage
43
4
Corrected printout
43
5
Vinyl lettering samples
box
44
4
box
45-46
Dummies, 2003
box
folder
45
1
Printcuts
In three sections.
45
2
Title page mock-up
On adhesive clear vinyl.
box
folder
46
1
Book dummy with photographs
Written on cover: Saturday 27.4.03 / Ed Ruscha / Gerhard Steidl / Paul Ruscha /
Gary Regester / Jessica Newsmith / Greg Heine.
46
2
Empty book dummy
box
47*
Iris proofs circa 2004
box
48
Blue print circa 2004
box
49, 50**
Then & Now, 2005
box
49
Trade book
Finished book in slipcase.
box
50**
Boxed portfolio
The boxed set of 142 C-prints is printed on Fuji Crystal Archive Paper, each
print measuring 70 x 100 cm (27 1/2 x 39 3/8 inches). The back of each print
includes a stamp with the number of the print in the sequence of 142; the edition
number, and date. The cover sheet of the set is signed by the artist, dated, and
numbered. All are housed in a handmade wooden crate (75.8 x 104.5 x 8.6 cm).
Inside the crate is a label, signed by the artist, dated, and numbered.
Then & Now was produced in a numbered edition
of 10 copies (plus six artist's proofs and two printer's proofs). This copy is
A.P. V/VI.