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Edward Ruscha photographs of Sunset Boulevard and Hollywood Boulevard, 1965-2010

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Ruscha (Edward) Photographs
Series II. Hollyood Boulevard, 1973-2005, undated
The series contains materials pertaining to Ruscha's documentation of Hollywood Boulevard between 1973 and 2004. The four shoots (1973, 2002, 2003 and 2004) covered twelve miles of the thoroughfare and included both the north and south sides of the street. Included here are the original 1973 still images as well as the later images shot on still film and video. Documentation pertaining to the original shoot is also included.
In 2005 the German publisher and master printer, Gerhard Steidl, published Then & Now: Hollywood Boulevard 1973-2004, as both a limited edition portfolio and as a trade book. In these works Ruscha's original 1973 images run parallel to their 2004 versions, recording the changes that had occurred to the thoroughfare over three decades. As with Every Building on the Sunset Strip, the images of the north side of the boulevard run along the top of the sheet or page, while those of the south side of the boulevard run inverted along its bottom edge. Included are the production materials for the project, ranging from index prints, initial layouts, proof sheets, and dummies, to examples of the final products. Documentation includes maps, street name and numbering systems, image sequence lists, and memos on working and production procedures.
Arrangement
Arranged in two subseries: II.A. Shoots and II.B. Then & Now.
Series II.A. Shoots, 1973-2004
The subseries contains materials pertaining to Ruscha's documentation of Hollywood Boulevard between 1973 and 2004 (shot in 1973, 2002, 2003 and 2004). The 2003 shoot was video documentation made in preparation for the 2004 shoot, which was recorded in color for the portfolio and book project Then & Now: Hollywood Boulevard 1973-2004.
Shoot documentation includes maps of the shooting route, a drawing of the shoot slate; and notes photocopied from the green spiral-bound production notebook in Series I.A (Box 7 , Folder 13).
Arrangement
Arranged chronologically by shoot date.
box
25-27, 30 1973 July 8 shooting session, 1973-2003
box
25 Negatives, 1973 July 8
335 strips of 13 frame negative strips of Ilford Fine Grain (FP4) film corresponding to 28 of the contact sheets listed below.
box
26* Contact sheets, 1973
Twenty-nine contact sheets of twelve rows corresponding to negatives above; includes an extra sheet for rolls 97-108. The print of negative number 277-288 is missing. Strips are numbered on either left or right edge; some annotations are found on individual frames or in blank frames regarding roll numbers, beginnings and endings. Labels in center of versos read: Edward Ruscha / Hollywood Blvd. / July 8, 1966; and include a space for the proof sheet number.
box item
27 D2-D4 CDs, original images 1973, CDs made 2003
27 D2 North side, four blocks
1 CD of 1. Written on disc: Hollywood Blvd. / 7, 8, 73 / July 8, 1973 / N / side 4 blks / 78 frms.
27 D3 North side, first test strip
1 CD of 1. Written on liner: Comps, corrs, flats / This is the first test strip from July 8, 1973 / Backup only - not print worthy.
27 D4 North side from McCadden east to Hudson; south side from Wilcox west to McCadden
1 CD of 1 (2 copies). Written on liner: Created by Jessica Nesmith for Ed Ruscha Jn [?] '03. Written on pink sticky note: Stiched [sic] stills PSD. Written on yellow sticky note: Ed's copy. Written on CD: 1973 Hollywood Blvd. / North and south sides / McCadden to Wilcox / Edited and cropped / Jn [?] '03.
box folder
30 1 Documentation
Includes a map of the shooting route made from photocopied Thomas Guide maps and extra photocopied maps; a drawing of the shoot slate; and eight pages of notes photocopied from the green spiral-bound production notebook in Series I.A (Box 7 , Folder 13).
box
27, 31-33 2002 August 16 shooting session, 2002-2003
box
31-33 Hollywood Blvd., 2002
box item
31-32 D7 CDs
55 CDs of 55.
box
33 Index prints
Fifty-five index prints corresponding to CDs above. Date stamp on sheets: 2002/08/16.
box item
27 D5 North and south sides, original images 2002; CD made 2003
1 CD of 1 (2 copies). Written on liner: Created by Jessica Nesmith for Ed Ruscha. Written on disc: 2002 Hollywod Blvd. / North & south sides / McCadden to Wilcox / Edited and cropped / Jn [?] '03. Written on pink sticky note on copy 2: Stiched [sic] together stills. PSD.
box
30, 34 2003 April 27-2003 April 30
box
34 Video tapes 2003 April 27-2003 April 28
34 V9 VHS tapes 2003 April 27
2 tapes of 2.
34 V10 Mini DVs 2003 April 27-2003 April 28
5 tapes of 5. Written on liner of tape 1: Laurel N - EN / S / Hillhurst. Written on liner of tape 2: South ss Hillhurst W - to / Kings Road back / Ns Kings road to ___. Nothing on liners of tapes 3-5.
box folder
30 2 Schematic drawing for shoot
Drawing labeled: Summer Solstice shoot / June 21. Also includes a manila envelope with notes and Gary Regester's contact information.
box
35 2004 June 5-2004 June 10
35 FP8 Positive film reel
Reel made from 44 rolls of film. 6.4 miles; 1,629 feet.
35 FP9 "Final days" shoot
Circa 2,00 feet [?]. Label on original canister reads: Final days shoot / Taken to Germany for reference.
box folder
30 3 Shootings materials
box
36-38 Negatives
35 mm. negatives in five-frame strips, organized by street address [?] and roll number.
Digital archive 2003
21 CDs of 21; two original sets and one use set.
box item
27 D6 Copy 1
Lacking disc 20 (jewel case is present, but empty).
box item
28 D6 Copy 2
box item
29 D6 Use copy
box item
34 V8 Hollywood Blvd - Noah 29 Palms
One mini DV. Written on label: Garhard [sic] Steidl / 5 min / Hollywood Blvd / 1 [?] Noah 29 Palms
Series II.B. Then & Now, 1973-2005
In 2005 the German publisher and master printer, Gerhard Steidl, published Then & Now: Hollywood Boulevard 1973-2004, as both a limited edition portfolio of 142 photographic prints and as a trade book. In these works Ruscha's original 1973 images run parallel to their 2004 versions, recording the changes that had occurred to the thoroughfare over three decades. As with Every Building on the Sunset Strip, the images of the north side of the boulevard run along the top of the sheet or page, while those of the south side of the boulevard run inverted along its bottom.
This subseries contains the production materials for the project, ranging from index prints, initial layouts, proof sheets, and dummies, to examples of the final products. Documentation includes maps, street name and numbering systems, image sequence lists, and memos on working and production procedures. Unlike its predecessor, Every Building on the Sunset Strip, wherein cars and pedestrians are frequently chopped off and facades unmatched, as if one is moving along the street too fast to capture the wholeness of any one object, the images in Then & Now are stringently and seamlessly matched, and retouched as needed. The documentation addresses the issues surrounding the difficulties of producing this image justification.
Arrangement
Arranged topically.
box
27, 31 Production materials, 1973-2003
box item
34 C1 Black-and-white montage, original images 1973, tape made 2003
One DDS3 Dat tape. Written on liner: 25 Ruscha - Then & Now / 16.12.03 / Zwischensicherung des schwarz-weiß montagen (1973) / stand 16.12. [03].
box item
27 DVD1 DVDs 2003 February 25-26; 2003 March 27
3 DVDs of 3 (data discs). Zwischensicherung (temporary back-up).
box
39-43 Production data and documentation, 1973-2005, undated
box folder
39 1 Shoot notes, 1973
Five pages of photocopied notes and diagrams from the green spiral-bound project notebook (Box 7, F13), regarding shooting set-up, film loading, and so forth for the 1973 shoot.
39 2 Notes for reshooting Hollywood Bloulevard, 2003
Regarding the 2003 and possibly 2004 shoots.
39 3-4 Maps, undated
39 3 Hand-drawn maps and notes
Includes maps of segments of Hollywood Boulevard showing cross streets or street numbers, and some roll notes.
39 4 Thomas Guide maps
Map of Hollywood Boulevard made of pages photocopied from a Thomas Guide and pieced together, and additional photocopied pages.
39 5 Street names and numbering system, circa 2003
39 6 Sequence lists, undated
Sequences of film negatives (rolls, strips and frames).
39 7-9 Index prints, 2004-2005
Thumbnails of TIFFs.
39 7 North side of street, 2004-2005
39 8 South side of street, 2004-2005
39 9 Crosss streets and rolls, 2004
39 10 Working processes and production procedures, circa 2003-circa 2004
Memos and examples from Gustav Steidel and Jonas Wettre to Ed and Paul Ruscha regarding working and production processes.
39 11 Production data, circa 2004
Includes film and digital file specs, production notes by Jonas Wettre, e-mail notes from Ed Ruscha, and color copies of sample book pages.
box
39-40 Digital files, 2003-2004
box folder
40 1-3 Indices 2003
box folder
39 12 Notes, 2003-2004
39 13 Book design and edition notes, 2003, undated
Notes and diagrams on book and box design from Gerhard Steidl. Includes hand-written roll list.
39 14 Press proof notes, 2003
39 15 Correspondence, 2003-2005
Notes sent (e-mails and faxes) between Steidl Verlag and Ruscha's studio.
box
40-43 Printouts with production notes, 2003-2004
Printouts for Then & Now from various stages of production with production notes regarding layout, image problems, and so forth.
box
41 1
box
42 2
box folder
43 1-5 3
Also includes enlarged maps of Hollywood Boulevard and sample vinyl lettering for title.
43 1 Printouts with maps
43 2 North and south side examples
43 3 Individual frames and montage
43 4 Corrected printout
43 5 Vinyl lettering samples
box
44 4
box
45-46 Dummies, 2003
box folder
45 1 Printcuts
In three sections.
45 2 Title page mock-up
On adhesive clear vinyl.
box folder
46 1 Book dummy with photographs
Written on cover: Saturday 27.4.03 / Ed Ruscha / Gerhard Steidl / Paul Ruscha / Gary Regester / Jessica Newsmith / Greg Heine.
46 2 Empty book dummy
box
47* Iris proofs circa 2004
box
48 Blue print circa 2004
box
49, 50** Then & Now, 2005
box
49 Trade book
Finished book in slipcase.
box
50** Boxed portfolio
The boxed set of 142 C-prints is printed on Fuji Crystal Archive Paper, each print measuring 70 x 100 cm (27 1/2 x 39 3/8 inches). The back of each print includes a stamp with the number of the print in the sequence of 142; the edition number, and date. The cover sheet of the set is signed by the artist, dated, and numbered. All are housed in a handmade wooden crate (75.8 x 104.5 x 8.6 cm). Inside the crate is a label, signed by the artist, dated, and numbered.
Then & Now was produced in a numbered edition of 10 copies (plus six artist's proofs and two printer's proofs). This copy is A.P. V/VI.


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