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Edward Ruscha photographs of Sunset Boulevard and Hollywood Boulevard, 1965-2010

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Ruscha (Edward) Photographs
Series I. Sunset Boulevard, 1965-2010, undated
The series contains the original negatives, contact sheets, film rolls, and videotapes produced over the course of Ruscha's twelve shoots of Sunset Boulevard made between 1966 and 2001, as well as corresponding documentation. It also contains the production materials for Every Building on the Sunset Strip and his 1995 portfolio his portfolio Sunset Strip 1965/1995, produced with the art dealer and gallerist Patrick Painter. Materials pertaining to the book range from early test materials, such as Jerry McMillan's 1965 preliminary contact prints and mock-ups, to the finished book. Included are Ruscha's mock-ups, and maquettes, proofs, press pulls, and proof and final copies of the book, and a record book containing lists of expenses for shooting and printing, as well as lists of books both gifted and sold. The later portfolio is represented by negatives and prints used for selecting the final images or test shots, "scratched" (i.e. altered) negatives and prints, and a small amount of documentation pertaining to the project.
Arrangement
Arranged in two subseries: Series I.A. Shoots and Series I.B. Projects.
Series I.A. Shoots, 1965-2010
Series I.A. contains materials pertaining to Ruscha's documentation of Sunset Boulevard between 1966 and 2001. The twelve shoots made during these years covered the twenty-five mile length of Sunset Boulevard and included both sides of the street, which Ruscha shot using a motorized camera mounted on a tripod in the bed of his pickup truck. This subseries contains the original negatives and contact sheets from the 1966, 1976, and 1998 shoots, and from the seven shoots made between 1973 and 1997 (excluding 1976). The negatives from each of these shoots were spliced together into large rolls, one per shoot, and positive rolls were created by Foto-Kem in 2010. The 2000 and 2001 shoots are present as videotapes. Most of the documentation files include such materials as photocopies of notes from the spiral-bound shootings notebooks, photocopies of original roll notes, and Foto-Kem materials such as cue and footage sheets and invoices.
Arrangement
Arranged chronologically by shoot date. See Series I.B. for Jerry McMillan's test 1965 shoot of Sunset Boulevard.
1966 June 11 shooting session, 1965-1966
box folder
1 1 Negatives, 1966 June 11
Forty-four bundles of 13-frame negative strips (Ilford Fine Grain Panchromatic (FP3) film)comprising 513 strips (6,373 frames). The strips numbered in their lower left corners. Written on wrapper: Original "Sunset Strip" negs. / Book.
box
2* 16 x 20 inch contact sheets, 1966
Forty-five contact sheets, most containing 12 strips of 13 frames, and corresponding to the negatives above (includes one duplicate of print 399-410), and one cut contact sheet of two rows. Strip numbers are written on left edges; additional codes are written on lower right edges; occasional annotations and markings are on individual frames. Labels on upper right corner of versos read: Edward Ruscha Photo-documentation of Sunset Blvd. - 1966; and include fill-in spaces for subject, proof sheet number, and negative numbers.
box folder
7 1 Documentation, 1965-1966
Four pages of photocopies from Record book, 1966-1972 (Box 17, Folder 6) including three pages of expense notes for first shoot probably prior to June 11, 1966 (approach abandoned), and between June 11 and September 24, 1966; and one page of notes containing film loading instructions.
1973 July 1 shooting session, 1973-2010
box item
3 FN1 Negative film reel, 1973 July 1
1 x 35 mm, 8 perf. created from 36 rolls of film; 907 feet of film.
box item
4 FP1 Positive film reel, 2010
box folder
7 2 Documentation, 1973-2010
Also includes masking tape pieces with roll information, unused film ends, and paper film wrapper.
1974 July 14 shooting session, 1974-2010
box item
3 FN2 Negative film reel, 1974 July 14
1 x 35 mm, 8 perf. created from 40 rolls of film; 1,069 feet of film.
box item
4 FP2 Positive film reel, 2010
box folder
7 3 Documentation, 1973-2010
Also includes unused film end and paper film wrapper.
1975 August 3 and 24 shooting sessions, 1975-2010
box item
3 FN3 Negative film reel, 1975 August 3-1975 August 24
1 x35 mm., 8 perf created from 45 rolls of film; 1121 feet of film.
box item
4 FP3 Positive film reel, 2010
box folder
7 4 Documentation, 1975-2010
Includes two black-and-white photographs by Paul Ruscha of Ed Ruscha and crew taken during the August 3 shoot. Annotations on versos: Danny Kwan (driver) in Ed's maroon Datsun pick-up, Ed Ruscha (photographer) and Bryan Heath (camera assistant). Photo by Paul Ruscha Aug. 3, 1975; and: Ed Ruscha with Nikon-F w/motor drive (250 frame back). Photo: Paul Ruscha / August 3, 1975.
1976 August 22 shooting session, 1976
box folder
1 2 Negatives
Fifteen bundles of 13 frame negative strips of Ilford Fine Grain (FP4) film corresponding to contact sheets listed below. Strips numbered in lower left corners.
box folder
8* 1 Contact sheets
Fifteen 16 x 20 inch contact sheets corresponding to negatives listed above. Sheets are numbered on lower left corners and have annotations on individual frames; versos are numbered on lower right corner and dated in center. Yellow sticky notes on some sheets point to frames printed, possibly for 1995 Patrick Painter portfolio project. Written on original box: Photos taken Aug. 22, 1976 / 16 x 20 Sunset Strip contacts (and negs). Nb: no negatives in box.
box folder
7 5 Documentation
1985 August 22 shooting session, 1985-2010
box item
3 FN4 Negative film reel, 1985 August 22
1 x 35 mm, 8 perf. created from 32 rolls of film; 791 feet of film.
box item
4 FP4 Positive film reel, 2010
Made by Foto-Kem.
box folder
7 6 Documentation, 1985-2010
1990 September 8 shooting session, 1990-2010
box item
5 FN5 Negative film reel, 1990 September 8
1 x 35 mm, 8 perf. created from 25 rolls of film; 753 feet of film.
box item
6 FP5 Positive film reel, 2010
Made by Foto-Kem.
box folder
7 7 Documentation, 1990-2010
Also includes two film wrappers and photocopies of three loose notes found inside 1973-1990 project notebook, and Foto-Kem plastic wrapper.
1995 August 20 and 21 shooting sessions, 1995-2010
box item
5 FN6 Negative film reel, 1995 August 20-1995 August 21
1 x 35 mm, 8 perf. created from 31 rolls of film; 964 feet of film.
box item
6 FP6 Positive film reel, 2010
Made by Foto-Kem.
box item
9 V1 Photo documentation of Sunset Blvd., 1995 August 20
1 video 8 tape. Includes list of credits on paper insert of video tape case. Video of the filming process taken by Ruscha's son Eddie.
box folder
7 8 Project notebook, 1995 August 20-21
Red spiral-bound notebook. Written on front cover: Sunset Blvd. (and other streets) photography notebook / Sunday, Aug. 1995 and Monday, Aug. 21, 1995.
7 9 Documentation, 1995-2010
Also includes a 12-page typed script for the shoot; hand-written notes on two large yellow sticky notes; photocopies of two loose notes from the green project notebook; and a one page photocopy from a film (motion picture) lab directory.
1997 September 14 - September 16 shooting sessions, 1997-2010
box item
5 FN7 Film negative reel, 1997 September 14-1997 September 16
1 x 35 mm., 8 perf. film reel; 1038 feet of film.
box item
6 FP7 Film positive reel, 2010
Made by Foto-Kem.
box folder
7 10 Project notebook, 1997 September 14-1997 September 16
Blue spiral-bound notebook. Cover reads: 1997 Sept. 14, 15, 16th / Sunset Blvd. / Driver: Shane Gufogg / Photographer: Gary Regester / Film changer: Paul Ruscha / I.D.ographer: Eddie Ruscha.
7 11 Documentation, 1997
Also includes one note hand-written by Ed Ruscha in marker with annotations in darker marker by Paul Ruscha; and one sheet of printed roll notes.
1998 August 9 shooting session, 1998
box
10 Negatives
Eighteen bundles each containing between 11 and 22 strips of 13 frame Ilford FP4 Plus Safety film negatives corresponding to the contact sheets below, plus seven small strips of extra negatives (2-6 frames each). Strips numbered in lower left corners; some annotations on film and on sticky notes.
box folder
8* 2 Contact sheets
Thirty 16 x 20 inch contact sheets corresponding to negatives above, 11 rows by 13 frames; and one 20 x 8 1/2 inch sheet containing seven rows. Annotations written on negatives. Written on original box: Sunset Blvd. - Aug. 9, 1998.
box folder
7 12 Documentation, 1998
Includes one hand-written note by Ed Ruscha regarding shoot expenses; one typed to-do list with hand-written note added by Paul Ruscha; and one hand-drawn schedule [not filled in].
2000 December 17 shooting session, 2000
box item
9 V2 Sunset Blvd.: Crescent Heights east to Gower, north side of street,
1 VHS cassette tape. Material extracted from V4, possibly for a screening copy.
9 V3 Vertical image with display i.d. info, projected horizontally,
1VHS cassette tape. Material extracted from V4, possibly for a screening copy.
9 V4 Sunset Blvd. shot on Mini DVs
4 mini DV tapes of 4. Material found on V2 and V3 was extracted from this original set of tapes.
2001 June 24 shooting session, 2001
box item
11 D1 Sunset Strip 2001
Six CDs of 6.
box item
9 V5 Sunset Blvd. 2001
Two VHS cassette tapes of 2. Copies of V6.
9 V6 Sunset Blvd., 24 June 2001
Four mini DV tapes of 4.
Shootings materials, 1970-1990, undated
box folder
7 13 Production notebook, 1973-1990
Green spiral-bound notebook containing notes written by Ed Ruscha, Paul Ruscha, Susan Haller, Bryan Heath, and Eddie Ruscha. Written on cover: Motorized photographs Sunset Blvd. and other L.A. streets. Includes two loose notebook pages for 1973 July 1 shoot, and four loose sheets of notes and diagrams.
7 14 Los Angeles - Orange Counties Popular Street Atlas, 1970
"Thomas Guide." Note on yellow sticky note from Ed Ruscha on page 52.
7 15 Truck specs, circa 1987-1989
Note and diagram on matt board, made by Ed Ruscha in black marker, reads: Ford "E Super Duty" chassis / Ford E350 chassis w/van added / Made by Goshen Coach / 3 or 4 windows / These slide open for camera [arrow to window diagram].
7 16 Sunset Boulevard. cross streets, not after 1994
List of cross streets on both sides of Sunset Blvd., starting at Pacific Coast Highway and traveling east.
7 17 Signs, undated
Matt board scraps containing the numbers 1 to 30.
7 18 Miscellaneous materials, undated
Includes film ends and a negative strip enclosure.
box folder
12 1 Schematic map for shooting times, undated
Hand-drawn map showing timings along route and location of sun.
Series I.B. Projects, 1965-1997, undated
Series I.B. contains materials pertaining to two projects that came out of Ruscha's photographic documentation of Sunset Boulevard: his 1966 book Every Building on the Sunset Strip and the portfolio Sunset Strip 1965/1995 produced with Patrick Painter.
The self-published Every Building on the Sunset Strip was Ruscha's fourth photographic art book. It was originally published in an edition of 1,000 copies; a second edition of 5,000 copies was published in 1971. The accordion fold book, which opens to a 27 foot length, contains two continous panoramas of the one-and-a-half miles of Sunset Strip, arranged in sequential order with street numbers and cross streets indicated along their lengths. The north side of the thoroughfare runs across the top of the page, while the south side is printed in mirror image along the bottom of the page. The wide expanse of white page between them becomes, in effect, the street along which the viewer "drives."
Materials pertaining to the book range from early test materials, such as Jerry McMillan's 1965 preliminary contact prints and mock-ups, to the finished book. Included are Ruscha's mock-ups and maquettes, proofs, press pulls, and proof and final copies of the book, as well as a record book containing lists of expensese for shooting and printing, and lists of books both gifted and sold.
In 1995 the art dealer and gallerist Patrick Painter produced a series of six gelatin silver photographs selected from Ruscha's 1965 images of Sunset Boulevard, in an edition of 25 sets. Ruscha reworked the negatives of the images chosen from Every Building on the Sunset Strip, cutting them and painting directly on them, in order to produce prints that have the appearance of faded or poorly-processed black-and-white film. Included in the archive are negatives and prints used for selecting the final images or test shots, "scratched" (i.e. altered) negatives and prints, and a small amount of documentation pertaining to the project.
Arrangement
Arranged chronologically by date of project.
Every Building on the Sunset Strip, 1965-1966, undated
The 27-foot length of the accordion-folded Every Building on the Sunset Strip affords the viewer two continuous photographic views of the mile and a half section of this landmark stretch of Sunset Boulevard, one for each side of one of the city's most famous thoroughfares.
box
13, 14* Jerry McMillan Sunset Strip shooting, probably 1965
box folder
13 1 Contact prints
Includes twelve 2 1/4 inch full or partial proof sheets, seven of which have glassine overlays with frame numbers and street numbers; and seven cut-ups from the proof sheets. Originally housed in envelope labeled: Jerry McMillan / Sunset Strip Shooting / c.1965.
box folder
14* 1 Diazotype mock-up of images,
Images from individual 2 1/4 inch contact prints taped together; some annotations, such as numbering sequence or address, on individual images. Images correspond to Jerry McMillan contact prints. RESTRICTED PENDING CONSERVATION ASSESSMENT AND TREATMENT.
box
13, 15 First documentation, original Sunset Boulevard test, probably 1965
Originally housed in box labeled: RC proofs of first documentation. Original Sunset Blvd. test - negs and proofs.
box folder
15 1 Negatives,
132 six frame strips of negatives, plus a few shorter strips. Sleeves numbered 1-20; A/B; and C/D. Strips numbered in lower left corners; some annotations on film and on sticky notes. Images correspond to contact sheets below.
box folder
13 2 Contact sheets,
Forty-five 8 x 10 inch contact sheets (six frames by six rows), numbered 1-2 and A-C. There are duplicate numbers of most sheets, although composition and notes may vary. Production notes in the hand of Paul Ruscha are written on the side of the sheets. Images correspond to negatives above.
box
13, 15-16 Original Sunset Strip tests, 1966
Annotation on envelope.
box folder
13 3 Contact sheets
Nineteen contact sheets from 35mm. Ilford Fine grain Panchromatic film. Numbered on versos 1-20; lacking number 2. Annotations on versos of twelve of the sheets regarding lens, aperture, f-stop, driving speed, snap f.p.s., distance covered, and cross streets.
box
13, 15-16 Maquettes, 1966
box
13, 15 8275-8625 and 8400 Sunset Blvd.
box folder
13 4 Prints,
Three prints of maquette, numbered 100; 120; and 133.
box folder
15 2 Negatives,
Three 8 x 10 inch negatives.
box
16 Enlarged maquette,
One enlarged negative (9 1/2 x 14 inches) containing two strips of two or three frames.
box folder
17 1 Film roll tapes with notes, 1966
Thirty-three pieces of masking tape used to secure film rolls with notes including roll numbers and comments on quality of roll. Five pieces of tape have bits of blank film attached. Originally housed in box labeled: Original Sunset Blvd. test - negs and proofs.
17 2 Paste-up sample and contact sheets, 1966
7715 Sunset Blvd. (New York Life building). Not used in book - outside of area depicted. Includes a cut contact sheet with a two-frame cut-up from the sheet; a single frame cut-up from an unidentified contact sheet; a paste-up made using the cut frames, two prints of the paste-up, and an annotated envelope.
box
14*, 18, 18**-20** Mock-ups, 1965-1966
box folder
14* 2-3 Jerry McMillan's mock-up, probably 1965
One mock-up for each side of the street, made of 2 1/4 inch contact prints glued and taped to paper. The mock-up for the north side consists of 15 strips; the south side consists of 12 strips (each strip is 10 1/2 x 25 inches long or smaller). RESTRICTED PENDING CONSERVATION ASSESSMENT AND TREATMENT.
14* 4 Ed Ruscha's mock-up, probably 1965
Consists of 35 mm contact prints taped to paper, with one side of the street above the other, running in two long strips (in four two-part sections, each circa 7 x 24 1/2" long when folded). RESTRICTED PENDING CONSERVATION ASSESSMENT AND TREATMENT.
box folder
17 3 Photograph of mock-up displayed on studio wall, 1965
Four-part joined panorama.
17 4 Mock-up for book cover, 1966
17 5 Mock-ups for title page, 1966
Envelope containing materials from Vernon Simpson Typographers. Includes newspaper clipping for Ruscha's books offered by Heavy Industry Publications.
box
18**-20** Framed mock-ups, 1966
Three framed mock-ups with Ed Ruscha's notes.
box
21, 22* Proofs, 1966
box
21 Negatives used for proofs
Eleven bundles of 16-frame negative strips (Ilford Fine Grain Panchromatic (FP3) film) comprising 63 strips (1023 frames). Note around wrappers: These film strips have not been id'd but may have proofs in this box...If none are found, make a set. Match street, date, etc. if possible.
box
22* 15 x 24 inch contact sheet proofs
Eleven sheets on matt paper, number of strips per sheet varies from two to ten strips; 16 frames per strip. Annotations on borders and individual frames. Sheets numbered on versos. Note on black envelope: 1966 Sunset Blvd. / Proofs and negs / In this black envelope: Proofs; 16 frames ea. strip / Negatives are banded.
flatfile
1**-3** Press pulls, 1966
Three press pulls (originally framed for exhibition).
box folder
17 6 Record book, 1966-1972
Contains lists of expenses for shooting and printing, and lists of books gifted and sold. Also includes two loose invoices from printers.
17 7-9 Every Building on the Sunset Strip, 1966
First edition.
17 7 Proof copies
Two copies of inside fold, lacking covers.
17 8 Annotated copy
With inscription by Ed Ruscha and film frame numbers and other notes about proofs. Annotations on cover have been erased, but are still visible.
17 9 Complete copy in silver presentation case
17 10 Note from Ed Levine and Ellen Morris, undated
Regarding their purchase of a "short" copy of the first edition and describing it as compared to the rest of the run and the later edition.
Sunset Strip 1965/1995, 1965-1997
In 1995 the art dealer and gallerist Patrick Painter produced a series of six gelatin silver photographs selected from Ruscha's 1965 images of Sunset Boulevard in an edition of 25 sets. Ruscha reworked the negatives of the images chosen from Every Building on the Sunset Strip, cutting them and painting directly on them, in order to produce prints that have the appearance of faded or poorly-processed black-and-white film.
box folder
23 1 Patrick Painter file, 1994-1996
Includes contractual letter from Patrick Painter; list of Painter Editions; handwritten notes by Paul and Ed Ruscha, and a tear sheet for the edition's advertisement that appeared in the December 1995 issue of Flash Art.
box
24 Negatives, photographed 1965, duplicate negatives 1995
24 1 Scratched negatives, 1997
Seven scratched 4 x 5 test negatives with a small padded envelope bearing a note in Paul Ruscha's hand.
24 2 Unscratched and scratched negatives, 1997
Ten 4 x 5 negatives (eight scratched, two unscratched).
box
23 Prints, photographed 1965, printed 1995
23 Test prints
23 2 5 x 6 inch prints,
Four contact prints of Schwab's Pharmacy with annotations on versos.
23 3 6 x 8 inch test prints
Twenty-four prints of various locations. Numbered on versos. One image of the Gaiety Delicatessen bears a sticky note in the hand of Paul Ruscha.
23 4 8 x 10 inch prints
Nine prints including six prints of Gazzarri's Supper Club and three prints of Schwab's Pharmacy. The prints are annotated or numbered on their rectos and/or versos.
23 5 11 x 14 inch prints
Thirty-one enlarged test prints. Variously annotated on their versos: Aug. 22, 1976; Sunset Strip; Test; 1966. Five versos bear Edward Ruscha proof sheet stickers. Establishments depicted include: Ah Fong's and Greenblatt's Delicatessen; Schwab's Pharmacy, Cyrano's; the Cock and Bull; Filthy McNasty's and Turner's Liquor; Old World Restaurant; Whiskey-A-Go-Go; Liquor Locker; and various billboards.
23 Scratched prints
23 6 6 x 8 inch prints
Three scratched contact prints of Gazzarri's Supper Club, annotated in the negative.
23 7 7.5 x 10 inch prints
Three prints with four images each, scratched.


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