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Edward Ruscha photographs of Sunset Boulevard and Hollywood Boulevard, 1965-2010

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Ruscha (Edward) Photographs
Series I. Sunset Boulevard, 1965-2010, undated
Series I.B. Projects, 1965-1997, undated
Series I.B. contains materials pertaining to two projects that came out of Ruscha's photographic documentation of Sunset Boulevard: his 1966 book Every Building on the Sunset Strip and the portfolio Sunset Strip 1965/1995 produced with Patrick Painter.
The self-published Every Building on the Sunset Strip was Ruscha's fourth photographic art book. It was originally published in an edition of 1,000 copies; a second edition of 5,000 copies was published in 1971. The accordion fold book, which opens to a 27 foot length, contains two continous panoramas of the one-and-a-half miles of Sunset Strip, arranged in sequential order with street numbers and cross streets indicated along their lengths. The north side of the thoroughfare runs across the top of the page, while the south side is printed in mirror image along the bottom of the page. The wide expanse of white page between them becomes, in effect, the street along which the viewer "drives."
Materials pertaining to the book range from early test materials, such as Jerry McMillan's 1965 preliminary contact prints and mock-ups, to the finished book. Included are Ruscha's mock-ups and maquettes, proofs, press pulls, and proof and final copies of the book, as well as a record book containing lists of expensese for shooting and printing, and lists of books both gifted and sold.
In 1995 the art dealer and gallerist Patrick Painter produced a series of six gelatin silver photographs selected from Ruscha's 1965 images of Sunset Boulevard, in an edition of 25 sets. Ruscha reworked the negatives of the images chosen from Every Building on the Sunset Strip, cutting them and painting directly on them, in order to produce prints that have the appearance of faded or poorly-processed black-and-white film. Included in the archive are negatives and prints used for selecting the final images or test shots, "scratched" (i.e. altered) negatives and prints, and a small amount of documentation pertaining to the project.
Arrangement
Arranged chronologically by date of project.
Every Building on the Sunset Strip, 1965-1966, undated
The 27-foot length of the accordion-folded Every Building on the Sunset Strip affords the viewer two continuous photographic views of the mile and a half section of this landmark stretch of Sunset Boulevard, one for each side of one of the city's most famous thoroughfares.
box
13, 14* Jerry McMillan Sunset Strip shooting, probably 1965
box folder
13 1 Contact prints
Includes twelve 2 1/4 inch full or partial proof sheets, seven of which have glassine overlays with frame numbers and street numbers; and seven cut-ups from the proof sheets. Originally housed in envelope labeled: Jerry McMillan / Sunset Strip Shooting / c.1965.
box folder
14* 1 Diazotype mock-up of images,
Images from individual 2 1/4 inch contact prints taped together; some annotations, such as numbering sequence or address, on individual images. Images correspond to Jerry McMillan contact prints. RESTRICTED PENDING CONSERVATION ASSESSMENT AND TREATMENT.
box
13, 15 First documentation, original Sunset Boulevard test, probably 1965
Originally housed in box labeled: RC proofs of first documentation. Original Sunset Blvd. test - negs and proofs.
box folder
15 1 Negatives,
132 six frame strips of negatives, plus a few shorter strips. Sleeves numbered 1-20; A/B; and C/D. Strips numbered in lower left corners; some annotations on film and on sticky notes. Images correspond to contact sheets below.
box folder
13 2 Contact sheets,
Forty-five 8 x 10 inch contact sheets (six frames by six rows), numbered 1-2 and A-C. There are duplicate numbers of most sheets, although composition and notes may vary. Production notes in the hand of Paul Ruscha are written on the side of the sheets. Images correspond to negatives above.
box
13, 15-16 Original Sunset Strip tests, 1966
Annotation on envelope.
box folder
13 3 Contact sheets
Nineteen contact sheets from 35mm. Ilford Fine grain Panchromatic film. Numbered on versos 1-20; lacking number 2. Annotations on versos of twelve of the sheets regarding lens, aperture, f-stop, driving speed, snap f.p.s., distance covered, and cross streets.
box
13, 15-16 Maquettes, 1966
box
13, 15 8275-8625 and 8400 Sunset Blvd.
box folder
13 4 Prints,
Three prints of maquette, numbered 100; 120; and 133.
box folder
15 2 Negatives,
Three 8 x 10 inch negatives.
box
16 Enlarged maquette,
One enlarged negative (9 1/2 x 14 inches) containing two strips of two or three frames.
box folder
17 1 Film roll tapes with notes, 1966
Thirty-three pieces of masking tape used to secure film rolls with notes including roll numbers and comments on quality of roll. Five pieces of tape have bits of blank film attached. Originally housed in box labeled: Original Sunset Blvd. test - negs and proofs.
17 2 Paste-up sample and contact sheets, 1966
7715 Sunset Blvd. (New York Life building). Not used in book - outside of area depicted. Includes a cut contact sheet with a two-frame cut-up from the sheet; a single frame cut-up from an unidentified contact sheet; a paste-up made using the cut frames, two prints of the paste-up, and an annotated envelope.
box
14*, 18, 18**-20** Mock-ups, 1965-1966
box folder
14* 2-3 Jerry McMillan's mock-up, probably 1965
One mock-up for each side of the street, made of 2 1/4 inch contact prints glued and taped to paper. The mock-up for the north side consists of 15 strips; the south side consists of 12 strips (each strip is 10 1/2 x 25 inches long or smaller). RESTRICTED PENDING CONSERVATION ASSESSMENT AND TREATMENT.
14* 4 Ed Ruscha's mock-up, probably 1965
Consists of 35 mm contact prints taped to paper, with one side of the street above the other, running in two long strips (in four two-part sections, each circa 7 x 24 1/2" long when folded). RESTRICTED PENDING CONSERVATION ASSESSMENT AND TREATMENT.
box folder
17 3 Photograph of mock-up displayed on studio wall, 1965
Four-part joined panorama.
17 4 Mock-up for book cover, 1966
17 5 Mock-ups for title page, 1966
Envelope containing materials from Vernon Simpson Typographers. Includes newspaper clipping for Ruscha's books offered by Heavy Industry Publications.
box
18**-20** Framed mock-ups, 1966
Three framed mock-ups with Ed Ruscha's notes.
box
21, 22* Proofs, 1966
box
21 Negatives used for proofs
Eleven bundles of 16-frame negative strips (Ilford Fine Grain Panchromatic (FP3) film) comprising 63 strips (1023 frames). Note around wrappers: These film strips have not been id'd but may have proofs in this box...If none are found, make a set. Match street, date, etc. if possible.
box
22* 15 x 24 inch contact sheet proofs
Eleven sheets on matt paper, number of strips per sheet varies from two to ten strips; 16 frames per strip. Annotations on borders and individual frames. Sheets numbered on versos. Note on black envelope: 1966 Sunset Blvd. / Proofs and negs / In this black envelope: Proofs; 16 frames ea. strip / Negatives are banded.
flatfile
1**-3** Press pulls, 1966
Three press pulls (originally framed for exhibition).
box folder
17 6 Record book, 1966-1972
Contains lists of expenses for shooting and printing, and lists of books gifted and sold. Also includes two loose invoices from printers.
17 7-9 Every Building on the Sunset Strip, 1966
First edition.
17 7 Proof copies
Two copies of inside fold, lacking covers.
17 8 Annotated copy
With inscription by Ed Ruscha and film frame numbers and other notes about proofs. Annotations on cover have been erased, but are still visible.
17 9 Complete copy in silver presentation case
17 10 Note from Ed Levine and Ellen Morris, undated
Regarding their purchase of a "short" copy of the first edition and describing it as compared to the rest of the run and the later edition.
Sunset Strip 1965/1995, 1965-1997
In 1995 the art dealer and gallerist Patrick Painter produced a series of six gelatin silver photographs selected from Ruscha's 1965 images of Sunset Boulevard in an edition of 25 sets. Ruscha reworked the negatives of the images chosen from Every Building on the Sunset Strip, cutting them and painting directly on them, in order to produce prints that have the appearance of faded or poorly-processed black-and-white film.
box folder
23 1 Patrick Painter file, 1994-1996
Includes contractual letter from Patrick Painter; list of Painter Editions; handwritten notes by Paul and Ed Ruscha, and a tear sheet for the edition's advertisement that appeared in the December 1995 issue of Flash Art.
box
24 Negatives, photographed 1965, duplicate negatives 1995
24 1 Scratched negatives, 1997
Seven scratched 4 x 5 test negatives with a small padded envelope bearing a note in Paul Ruscha's hand.
24 2 Unscratched and scratched negatives, 1997
Ten 4 x 5 negatives (eight scratched, two unscratched).
box
23 Prints, photographed 1965, printed 1995
23 Test prints
23 2 5 x 6 inch prints,
Four contact prints of Schwab's Pharmacy with annotations on versos.
23 3 6 x 8 inch test prints
Twenty-four prints of various locations. Numbered on versos. One image of the Gaiety Delicatessen bears a sticky note in the hand of Paul Ruscha.
23 4 8 x 10 inch prints
Nine prints including six prints of Gazzarri's Supper Club and three prints of Schwab's Pharmacy. The prints are annotated or numbered on their rectos and/or versos.
23 5 11 x 14 inch prints
Thirty-one enlarged test prints. Variously annotated on their versos: Aug. 22, 1976; Sunset Strip; Test; 1966. Five versos bear Edward Ruscha proof sheet stickers. Establishments depicted include: Ah Fong's and Greenblatt's Delicatessen; Schwab's Pharmacy, Cyrano's; the Cock and Bull; Filthy McNasty's and Turner's Liquor; Old World Restaurant; Whiskey-A-Go-Go; Liquor Locker; and various billboards.
23 Scratched prints
23 6 6 x 8 inch prints
Three scratched contact prints of Gazzarri's Supper Club, annotated in the negative.
23 7 7.5 x 10 inch prints
Three prints with four images each, scratched.


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